Monday, June 02, 2008

Digital Leaders Value Trade Shows & Personal Contact

Technology gurus and digital leaders still flock to leading industry trade shows, according to an article entitled "Social Networking in the Digital Age," by L. Gordon Crovitz in today's Wall Street Journal.

One statistic in the article was particularly striking, "The business-to-business trade publishers belonging to American Business Media last year for the first time generated more revenue (over $11 billion) from face-to-face meetings than from traditional print operations."

As valuable as electronic connections (email, LinkedIn, blogs) may be, nothing beats the value of shaking hands and making a personal connection.

For lawyers, adding to your referral network through in-person contact at leading industry trade shows can help you break into important new accounts.