Entitled "Search Engine Optimization Means Business" and written by C.C. Holland, the article tells the tale of a DUI law firm that went from a sorry state of sales to top of the charts performance. Read the article to learn how the firm attributes the turnaround to the development of a new web site that incorporates basic search engine optimization techniques.
Here are some Internet marketing "best practices" you can use on your own law firm website:
- Develop "in-bound links" from independent websites
- Identify the keywords that drive traffic to your law firm website and build the keywords into the headlines, meta tags and body copy on the website
- Include your law firm's location (i.e., Los Angeles divorce attorney rather than just divorce attorney) wherever possible
- Consider writing a blog, which gives you a chance to frequently publish fresh copy on your area of expertise
Law firm Internet markeing is a "must have" these days. You should consider matching this to a Google AdWords pay-per-click campaign for maximum performance. Google also offers "Google Analytics," a free web site performance tracking tool that gives you valuable statistics on your daily website traffic volume, source of visitors, geographic location, and more.
As I always say, "you must be present to win on the Internet." The law firm that does not take advantage of Internet advertising and online marketing is very likely losing business to their competitors. Don't let this happen to you.
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