Have you noticed that Martindale continues to run TV ads promoting the www.lawyers.com site? The campaign started in February 2008 and was produced by advertising services company Spot Runner. You can view the ad online at http://press-room.lawyers.com/.
My fellow legal marketing blogger Kevin O'Keefe of Lexblog wrote an interesting blog post ("Martindale-Hubbell TV ads for lawyers.com : Will they work?") on this topic shortly after the launch.
The ads must be working to drive consumers to the Lawyers. com site. We certainly favor "integrated" marketing programs. In this case Martindale's TV investments supplement online promotions for the purpose of driving more traffic to their massive online attorney directory.
What this means for you, the attorney or legal marketer, is that you obviously want to be where prospects are looking for you. Even if you start with a free basic listing, every advantage you gain to attract a prospect is beneficial. Martindale's campaign reinforces the benefit of being listed.
Of course, we don't want to overlook our Thomson Reuters friends at FindLaw. While they may not be advertising on TV, they provide another premier attorney directory that is a "must have" for many attorneys.
If you are not already listed in the leading Internet directories in your field of practice, now is a good time to update your law firm marketing campaigns.
Tuesday, July 29, 2008
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