The Wall Street Journal reports today that former Google engineers are launching www.cuil.com, a competing search engine, early next week. The new Cuil site will deliver search results from 120 billion (yes, billion with a B) web pages, triple the 40 billion pages covered by Google!
Search engine results are presented in an interesting fashion ... 3 columns of data, like on online magazine complete with photos. A quick search of my name "Margaret Grisdela" immediately delivered my photo, a brief bio, and links to many of the law firm marketing articles I've written.
Here are two takes on what this means:
- Writing for the search engines becomes increasing important. Note that keyword-rich copy intended to get the attention of search engine spiders is different for what you might write for a magazine article or a client report. Keyword density and placement is imperative.
- If you are already spending big bucks on a Google AdWords internet advertising campaign, think of what your budget might become if Google gets stronger competitors. While pay-per-click advertising will not be available for the Cuil launch, it is very likely to appear in the following months.
Law firms that learn the "best practices" in Internet marketing techniques are the longer term winners in the legal marketing and business development race for new clients.
Now is a good time to review your law firm's website. Just as your car needs a tune-up every 3 months or 3,000 miles, your website benefits from a website audit as well.
Read the full Cuil story here.
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