Thursday, April 17, 2008

Law Firms Go Green: Environmental Marketing

Nixon Peabody is one law firm to go "Legally Green" (see They have incorporated expertise from several practice areas into an Environmental "Thought Leadership" service group for clients. Equally important, the law firm has also adopted sustainable building practices where possible and is committed to following environmentally friendly law firm operations.

Wendel Rosen is another law firm that promotes its "green" status. In order to get certified by the Bay Area Green Business Program, the firm presented an educational series on sustainable practices to all firm employees. They developed a Sustainability Team comprised of attorneys and staff. The team analyzed all of the firm's environmental impacts and made recommendations for areas of improvement. Some were undertaken immediately, and others are being phased in over time. See:

As part of its environmental sustainability efforts, the Minneapolis law firm of Robins, Kaplan, Miller & Ciresi L.L.P. is switching to wind-generated electricity to provide 100% power for its law firm’s headquarters. See:

These law firms are discovering that doing good is good for their legal business. This is a great way for the early adopters to gain favorable press coverage while providing a community service and demonstrating their commitment to being good corporate citizens.

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