Saturday, April 12, 2008

Law Firm Marketing Tips for Search Engine Optimization

Last week the Legal Marketing Association's South Florida City Group held a meeting on Internet marketing.

As the group's 2008 Co-Chair, I had the honor of moderating the session featuring speaker Jay Berkowitz, CEO of Ten Golden Rules (http://www.tengoldenrules.com/).

Here are a few Internet marketing "best practices" for law firms that Jay shared with the group:

1. Using the analogy of "an apple a day," Jay suggests adding one page to your web site every day. Of course, this is not always possible given the demands of a busy law firm. However, the point is that adding fresh copy to your law firm's web site on a regular basis is an excellent way to gain great search engine visibility for your legal practice.

2. Try to get clients, associations and other partners to link to your law firm's web site. Inbound links will increase your search engine placement on Google and other search engines.

3. "Search Engine Optimized PR" is also important for search engine visibility. When issuing a press release, post it to your web site about 24 hours in advance of releasing it to a wire service so that search engines can read and create a link to the release. Be sure to include important keywords in the headline and body copy of your press release.

As I always say, "you must be present to win on the Internet." These are great tips to help create high rankings in the search engines (Google, Yahoo! and others) for your law firm.

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