Tuesday, October 09, 2007

Journalists get the MoJo

Daily Business Review Editor David Lyons said today that journalists are turning into "mobile journalists." Speaking at a legal media panel luncheon co-hosted today by the Legal Marketing Association South Florida City Group and the Palm Beach County Chapter of the Association of Legal Administrators, "MoJo" reporters are becoming multimedia and videography experts as print newspapers turn increasingly to electronic communications.

What does this mean for lawyers and law firm marketers who want to get ink? Stop thinking of press coverage only in the print dimension. Stories that can be supplemented with video clips or audio may get special consideration in a newspaper's web site edition.

Diversity of sources is another key point that was made by the editorial panelists. Tired of reading or hearing the same attorneys get quoted all the time? The reporters may be too! Put a plan into action to get your name in the rolodex of reporters in your field. Journalists will consider an attorney an "A List" source if the lawyer is knowledgeable on legal topics, stays on top of trends, knows how to speak to the press and is available for comment.

Moderated by Don Silver of Boardroom Communications, other panelists included Rick Christie, Business Editor at The Palm Beach Post and Paul Brinkman, Legal Reporter for the South Florida Business Journal.