Have you reached out to communicate with your clients and prospects yet this first quarter of 2007? If not, now is a great time to plan and launch a quick marketing campaign for March.
Here are 3 ideas you can use:
1. Write and distribute an enewsletter. All you need is a permissioned email list, meaning the email addresses for your clients, key prospects and your referral network. This is a fast and inexpensive to reach many people simultaneously. Need help? Give us a call.
2. Have you published an article recently? If so, mail it to your clients and prospects with a brief cover note. Invite the reader to call you to discuss how the topic relates to their practice. (First, a hint. Make sure you get "reprint rights" from your publisher.)
3. Write a 2-3 page "white paper" on a topic like pending legislation, a new industry trend or a checklist of compliance items that will help your client run their business. Have a graphic designer apply a pleasing visual look and print the piece on nice glossy white paper for direct mail, as well as formatting in PDF for your website.
Remember, never stop marketing!
We can help you translate your marketing plans into reality. Contact Margaret Grisdela at 866-417-7025 or mg@legalexpertconnections.com. More marketing means more clients.
Monday, February 26, 2007
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