Wednesday, January 24, 2007

Client Teams for Law Firm Marketing

Client service teams represent an increasingly popular approach to serving the needs of large, complex law firm accounts. Focused on a law firm's largest corporate customers, client teams draw together attorneys and support professionals across offices and practice groups to monitor case work, service levels and billings on a regular basis.

Since a law firm's largest current accounts represent the best source for new business, the deeper communication level and account understanding generated by client teams creates new business opportunities as well. Team members gain insight on new product offerings being planned by the client, or get an early lead on helping a client prepare for legislative or industry challenges.

You'll find an informative artice on client teams online in a recent issue of the American Bar Association's Law Practice Management Magazine: