Saturday, September 01, 2007

LMA Bay Area Tech Program Features Internet Marketing Panel

"Must Be Present to Win: Law Firm Marketing on the Internet” is the topic of an Internet marketing panel being moderated by law firm marketing consultant Margaret Grisdela, President of Legal Expert Connections, at the Legal Marketing Association’s Bay Area Chapter Ninth Annual Technology Program in San Francisco on September 5, 2007.

“Keywords are the currency of the digital economy, convertible into cash when site visitors become clients,” said Ms. Grisdela. “Smart law firm marketers need to know how to position their firms online for search engine visibility.”

Session attendees will learn about search engine optimization (SEO), email marketing for law firms, why keywords are critical to attract visitors to a law firm’s website, and how to build client value into a law firm’s web site.

Business purchasers of legal services are turning to the Internet with increasing frequency to identify and research suitable law firms and attorneys. General Counsel might use Google, check lawyer rankings in rating services, or consult a legal directory; however, most refer to law firm web sites when they need to hire outside counsel without a personal reference.

Details on the one-day conference, including panel participants, are available at

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