Friday, June 29, 2007

Dykema Gossett uses Mini Sites for Search Engine Visibility

I just came across an example of a very effective law firm marketing technique that might be of interest to you.

In addition to their primary web site at, the Michigan-based firm of Dykema Gossett offers a series of very targeted "mini sites" at One of the sites is an in-depth presentation of their capabilities in the area of gaming regulation (see

Here are some benefits the firm gets from using law firm mini sites:
- Higher search engine visibility through content-rich pages
- Ability to leverage investment in main web site through shared attorney bios
- Reinforce the firm's expertise as leaders in the field of gaming regulation
- Better PR by attracting journalists who cover the gaming industry

The Internet is an excellent (and frequently underutilized) way to showcase legal services. This use of mini sites is a creative approach to generate more traffic and impress visitors who want to get more information on the firm.

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