Monday, January 01, 2007

Legal Marketing & Business Development for 2007

It's January 1st ... do you have your legal or litigation support marketing plan in place?

Plan to address basic marketing activities in your 2007 plan, including:
  • Key legal or litigation services you offer
  • Your primary audience
  • The message(s) you want to communicate
  • Pipeline management
  • Referral network
  • Speaking engagements
  • Publishing opportunities
  • Website and Internet marketing
  • Seminars and sponsorships

You can only manage what you can measure, so now is the time to prepare your plan and commit it to a monthly calendar of marketing activities.

Need some help to get started? Just give us a call at 1-866-417-7025 to discuss your marketing needs.

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