Plan to address basic marketing activities in your 2007 plan, including:
- Key legal or litigation services you offer
- Your primary audience
- The message(s) you want to communicate
- Pipeline management
- Referral network
- Speaking engagements
- Publishing opportunities
- Website and Internet marketing
- Seminars and sponsorships
You can only manage what you can measure, so now is the time to prepare your plan and commit it to a monthly calendar of marketing activities.
Need some help to get started? Just give us a call at 1-866-417-7025 to discuss your marketing needs.
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