Tuesday, October 17, 2006

Plan now to thank your clients

Thanksgiving is just over a month away, so now is the time to think about an appropriate way to thank your law firm clients. Perhaps you are very organized and are totally prepared for this wonderful holiday, but in today's busy world it is easy to let the occasion creep up on you.

Your clients will be inundated with holiday candy and gifts starting in early December, but Thanksgiving is still not widely celebrated in the business community. What better opportunity to stand out from the crowd and impress your clients?

At a minimum, a Thanksgiving card is a nice way to mark the spirit of the holiday. Add a personal phone call to your best legal clients and prospects. It's a great way to catch up and learn what they are doing for the holidays.

Taking a client to lunch or having a small "thank you" party is also a pleasant way to remind your client that their business is important to you.

Share your ideas about Thanksgiving messages here.