Thursday, November 02, 2006

Attorney marketing over lunch

The start of a new month is a perfect time to get out your calendar or PDA and look at your lunch schedule for November. Lining up two lunches per week with prospective or current clients each week is a good way to keep your pipeline full.

Consider an "off the clock" lunch with existing clients. Offer them "free" time to talk about new product ideas they may be developing or a thorny competitive situation they face. You may be able to identify some additional opportunities to be of legal service that would not otherwise come to your attention.

Members of your referral network also might enjoy a lunch meeting to catch up on the latest news in the local legal market. You may learn of new legal engagements, pending litigation or the latest courtroom news.

Stay in touch personally outside of your office and away from your desk. It will be time well spent.

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