Thursday, October 05, 2006

Building a Foundation for Law Firm Marketing and Legal Business Development

The purpose of this blog is to help attorneys, law firms and experts develop a successful legal practice by analyzing various business development tools and techniques to increase visibility in the marketplace. Whether your role is in corporate defense, plaintiff personal injury, expert witness litigation support or other aspects of the law, you will find practical information here to help you identify and attract the ideal legal clients and prospects you seek.

Three fundamental principles form the basis of successful law firm marketing and legal business development:
1) Focus. Choose what you want to do and do it exceptionally well.
2) Demonstrate your knowledge. Always give value to your audience in an educational, objective manner.
3) Never stop marketing. Adopt an integrated approach to promoting your legal practice.

Business development is a process, not an event. The time you invest in building new legal accounts will pay for itself many times over in the long run.

You will benefit in three important ways when you implement a structured law firm marketing and business development plan, perhaps working with a business development expert. First, you will get more legal business (also known as "rainmaking") by adopting "best practices" in legal business development. Second, you will save time and money by avoiding marketing techniques that do not work. Finally, you will learn how to position your law firm or litigation support services online for maximum visibility.

Contact us if you have a question about law firm marketing or legal business development techniques that are best suited to your law practice.

No comments: